CRAIG BALDWIN: AVANT TO LIVE!

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Craig Baldwin: Avant to Live! documents the life and work of acclaimed filmmaker and curator Craig Baldwin (b. Oakland CA, 1952), an inspiring and influential figure in contemporary media arts. Meticulously detailed, with contributions from over 50 writers, artists, illustrators, and ideologues, Avant to Live! is the first critical text to examine the artist’s films analytically as a coherent and meaningful body of work and critical artist’s statement while also examining the cultural impact of Baldwin’s Other Cinema curatorial project.

AS A FILMMAKER, Baldwin’s works represent a radical fusion of form and content. Formally, his films are constructed largely from audiovisual material appropriated from pre-existing films. In this, they represent a radical stance toward media culture as a participatory field. As an artist, Baldwin engages with mainstream media as an adversary, using its languages in ironic opposition. In this way he talks back to corporately produced media and creates inspiring, wildly imaginative works which profoundly challenge the nature of one-way media consumption.

AS A FILM CURATOR, Baldwin is known for Other Cinema, an extensive and hugely influential series of film/video programs he has personally organized in San Francisco on a schedule of 36 programs per year since the late 1980s. Like his films, Baldwin’s Other Cinema represents a radically expanded approach to film exhibition, media consumption and cultural engagement in which ephemeral forms of film history coexist alongside expanded cinema performance, underground/experimental film screenings, speculative lecture presentations, in-person artists and more.

Craig Baldwin: Avant to Live! is a collaborative project of San Francisco Cinematheque and INCITE: Journal of Experimental Media, representing INCITE #9-10-11.

Editors: Brett Kashmere and Steve Polta
Project Archivists: Courtney Fellion and and Megan Needels
Designer: Vivian Sming, Sming Sming Books

Contributors: Luisela Alvaray, Craig Baldwin, Irene Borger, Bryan Boyce, Stephen Broomer, Bill Brown, Anthony Buchanan, Joanna Byrne, Kristin Cato, Chris Chang, David Cox, Bill Daniel, Joan d’Arc, Manohla Dargis, Tom Day, Jesse Drew, Adam Dziesinski, Bradley Eros, Gerry Fialka, Adrianne Finelli, Kelly Gallagher, Max Goldberg, Sam Green, Molly Hankwitz, Joshua Leon Harper, Mike Hoolboom, Alex Johnston, Brett Kashmere, John Klacsmann, Caroline Koebel, Liz Kotz, Jesse Lerner, Chip Lord, Patrick Macias, Scott MacKenzie, Jesse Malmed, Dolissa Medina, Peggy Nelson, Steve Polta, Rick Prelinger, Vanessa Renwick, Jeremy Rourke, Catherine Russell, Lynne Sachs, Benjamin Schultz-Figueroa, Keivan Khademi Shamami, Jeffrey Skoller, Soda_Jerk, Valerie Soe, Kathleen Tyner, Federico Windhausen, Michael Zryd

508 pages 
8 x 10 inches 
Smyth-sewn softcover 
Full color 
2023