Journal of Experimental Media + San Francisco Cinematheque
Forthcoming November 2020

A 350+ page publication documenting the work of acclaimed filmmaker and curator CRAIG BALDWIN (b. Oakland CA, 1952), an inspiring and influential figure in contemporary media arts.

AS A FILMMAKER, Baldwin’s works represent a radical fusion of form and content. Formally, his films are constructed largely from audiovisual material appropriated from pre-existing films. In this, they represent a radical stance toward media culture as a participatory field. As an artist, Baldwin engages with mainstream media as an adversary, using its languages in ironic opposition. In this way he talks back to corporately produced media and creates inspiring, wildly imaginative works which profoundly challenge the nature of one-way media consumption.

AS A FILM CURATOR, Baldwin is known for Other Cinema, an extensive and hugely influential series of film/video programs he has personally organized in San Francisco on a schedule of 36 programs per year since the late 1980s. Like his films, Baldwin’s Other Cinema represents a radically expanded approach to film exhibition, media consumption and cultural engagement in which ephemeral forms of film history coexist alongside expanded cinema performance, underground/experimental film screenings, speculative lecture presentations, in-person artists and more.

Meticulously detailed, with contributions from over 50 writers, artists, illustrators and ideologues, AVANT TO LIVE! will be the first critical text to examine the artist’s films analytically as a coherent and meaningful body of work and critical artist’s statement while also examining the cultural impact of Baldwin’s Other Cinema curatorial project. 

CRAIG BALDWIN: AVANT TO LIVE! is a collaborative project of San Francisco Cinematheque and INCITE: Journal of Experimental Media and is projected to hit the streets in November 2020. Join us at San Francisco’s Roxie Theatre on November 19 to celebrate the release!


[as with everything, this may be subject to revision and addition]

Editors: Brett Kashmere and Steve Polta
Project Archivist: Courtney Fellion
Vivian Sming,
Sming Sming Books

Contributors: Luisela Alvaray, Craig Baldwin, Irene Borger, Bryan Boyce, Stephen Broomer, Bill Brown, Anthony Buchanan, Joanna Byrne, Kristin Cato, Chris Chang, David Cox, Bill Daniel, Joan d’Arc, Manohla Dargis, Tom Day, Jesse Drew, Adam Dziesinski, Bradley Eros, Gerry Fialka, Adrianne Finelli, Kelly Gallagher, Max Goldberg, Sam Green, Molly Hankwitz, Joshua Leon Harper, Mike Hoolboom, Alex Johnston, John Klacsmann, Caroline Koebel, Liz Kotz, Jesse Lerner, Chip Lord, Patrick Macias, Scott MacKenzie, Jesse Malmed, Dolissa Medina, Peggy Nelson, Rick Prelinger, Vanessa Renwick, Jeremy Rourke, Catherine Russell, Lynne Sachs, Sylvia Schedelbauer, Benjamin Schultz-Figueroa, Keivan Khademi Shamami, Jeffrey Skoller, Soda_Jerk, Valerie Soe, Kathleen Tyner, Federico Windhausen, Michael Zryd

Table of Contents
Jesse Drew [photograph]
Brett Kashmere and Steve Polta Introduction
Writings and Interviews  
Craig Baldwin Selected Sportswriting from The Carmichael Courier (1967-69)
Craig Baldwin Proposal for RocketKitKongoKit (circa 1985)
Joan d'Arc Filmmaker Craig Baldwin: Alien Anomaly? (1993)
Craig Baldwin The Collage Essay: Message in a Bottle (1993)
Craig Baldwin Acceptance Speech for The Herb Alpert Award in the Arts (1997)
Irene Borger Interview with Craig Baldwin (1998)
Craig Baldwin Artist Statement (2002)
Steve Polta Masochism of the Margins: An Interview with Craig Baldwin (2008)
Craig Baldwin Statement of Plans for Invisible Insurrection (2010)
Craig Baldwin Orphan Morphin’ manifesto (2016)
Craig Baldwin Notes on FlickSkin (2020)
The Films  
Sam Green Craig Baldwin’s Stolen Movie
Tom Day Pop Collage and the Pop Underground: Craig Baldwin's Wild Gunman
Kathleen Tyner   Pushing the Envelope with RocketKitKongoKit
Liz Kotz     On the Edge of Documentary: Films by Amos Gitai, Trinh Minh-ha, and Craig Baldwin
Jeffrey Skoller Tribulation 100!
Catherine Russell Archival Apocalypse: Found Footage as Ethnography (excerpt)
Jeffrey Skoller Shards: Allegory as Historical Procedure (excerpt)
Michael Zryd Found Footage Film as Discursive Metahistory: Craig Baldwin's Tribulation 99
Federico Windhausen Baldwin's Anomalies: Returning to Tribulation 99
Jeffrey Skoller 2015 San Francisco Film Society Essential SF Filmmaker Award
Luisela Alvaray ¡O No Coronado!: Found Footage for a Fresh Past
Jesse Lerner ¡O No Coronado!: A Post-Colonial Critique from Baldwin’s Cinematic Scrapyard
Chris Chang Property is Theft
Benjamin Schultz-Figueroa Livingroom Laboratories: Exploding Popular Science Television in Spectres of the Spectrum
Joanna Byrne Set the Controls for the Heart of the Sun: BooBoo's Exploding Plastic Inevitable
Manohla Dargis Star Log: Trippy Sci-Fi Mash-Up Alert!
Keivan Khademi Shamami Async Sound: Mock Up on Mu
Scott MacKenzie The Craig Baldwin Educational Film Catalog
Stephen Broomer Stationary Targets: Craig Baldwin's Bulletin
Kristin Cato Beauty in the Mix
Other Cinema  
Craig Baldwin Other Cinema Possible Names
Bill Daniel Other Cinema/ATA
Max Goldberg Preface to the Other Cinema Poster Archive
Craig Baldwin Selected Other Cinema Posters
Dolissa Medina Artists’ Television Access Digs In
Bill Brown Adventures in Music
Peggy Nelson Other Cinema as a Third Place
Molly Hankwitz Why I Love Other Cinema and Other Feminist Stories
Bryan Boyce N.E.W. A.T.A. & Other Basement
David Cox Deep Memory in the Archive Bunker: The Beat Film School
Joshua Leon Harper Be Sure Your Eyes are Right
Adam Dziesinski Projecting with Craig
Ephemera from the Archive  
Craig Baldwin Posters, Fliers, Notes, Plans, List, Schemes, Etc.
Personal Responses  
Jeffrey Skoller Tales of the Urban Rats
Soda_Jerk Surf Not Serf
Bill Daniel War Stories from the Steenbeck
Sylvia Schedelbauer 99 Things About Craig
Gerry Fialka Craig Baldwin’s Touch: Is It Love or Confusion? Or Glorious Not Knowing?
Vanessa Renwick Radical Generosity
Mike Hoolboom Craig’s List
Lynne Sachs Blissfully Out of Context: CB
Chip Lord Craig Baldwin: Into the Ether
Anthony Buchanan Mission Reusable: Craig Baldwin, Street Scavenging, and an Assemblage De La Raza
Alex Johnston On Homburgs and Radical Curiosity
Jesse Malmed Baldwin Notes, Baldwin Nodes
Valerie Soe Untitled
Patrick Macias Godzilla vs. Other Cinema
Caroline Koebel Craig Baldwin Collage
Bradley Eros Oysters of the Id: My Experience with Collage
Kelly Gallagher Your Fan
  Otherworldly Cinema
Reference Material  
Adrianne Finelli Craig Baldwin: Biographical Timeline
Brett Kashmere Craig Baldwin: Filmography
Craig Baldwin: Bibliography
Index of OtherZine
Other Cinema DVD (OCD) Releases
Jesse Drew [photograph]
Craig Baldwin Sticker: Copyright Infringement is Your Best Entertainment Value
John Klacsmann Poster: A Brief History of "Finger in Ear Man" 
Jeremy Rourke Flipbook: the films are ours
Bill Daniel Zine: Craig Baldwin/Bill Daniel Mail Art Correspondence
Craig Baldwin TBD: Ephemera from the Archive








contact information
guidelines for contributors

craig baldwin: avant to live!

past issues
issue #1: manifest
issue #2: counter-archive
issue #3: new ages
issue #4: exhibition guide
issue #5: blockbuster
issue #∞: forever
issue #7/8: sports

back and forth
michael robinson
takahiko iimura
anders weberg
jim finn
jacqueline goss
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sam green
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jennifer montgomery
stephen connolly
deborah stratman
bill brown
jon rafman
jennifer bolande
evan meaney
sabrina ratté

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stephen broomer
vanessa renwick

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molly surno
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kelly gallagher
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taravat khalili
nazlı dinçel
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jim hubbard
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alee peoples
jesse malmed
paul clipson
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